Country Manager Spain - SGI Europe


Sporting Group International (SGI), is a global sports marketing and sponsorship agency that was established in 2016. We have secured a series of major sponsorships across the globe for our clients, having representation in the UK, Europe and Asia.

Our network of Group companies also expands our activities into Executive Search and Selection Recruitment and Talent Management.

The Role

If you are an energetic and ambitious individual looking to work in a fast-paced and exciting environment, this role could be for you!  We ask you to have a proven sales track record and experience of researching new clients and identifying new market trends.

Sporting Group International Europe is our European entity, we are looking for a dynamic Country Manager who is able to "hit the ground running" and help to shape the next phase of our incredible journey, prospecting and connecting with some of the biggest brands in the world.

Typical tasks will include lead generation via outbound sales working through target call/email lists and social media (e.g. LinkedIn.) You may also be involved in responding to inbound inquiries and supporting the Group CEO with other ad-hoc sales and marketing initiatives. You will be required to generate new sponsorship opportunities that go on to have a high conversion rate and utilize SGI’s CRM system to manage key data and information.


Identifying new business opportunities: 

  • Support Group CEO to identify new business opportunities.
  • Research global client lists to identify new business opportunities in line with the Sponsorship team’s strategy
  • Scan the market and competition to identify new trends and opportunities
  • Achieve set sales targets

Responsibilities – Brand Partnerships

  • Provide a dedicated and consistently high level of service to prospective and current Partners
  • Build detailed knowledge of Partner’s businesses
  • Provide detailed updates on the status of Partner activity on a regular basis
  • Proactive sales role
  • Key account management
  • Research new leads
  • To maintain accurate, database records of all accounts, detailing content of all meetings and telephone conversations held with clients via Sporting Group International CRM
  • Assist as required in chasing up and converting existing business via established relationships
  • Ability to identify opportunities and show initiative
  • Identify relevant leads
  • Communicate the value of a sports sponsorship/partnership to new leads
  • Liaise with global top-tier current and potential clients
  • Carry out any other reasonable tasks

Responsibilities – Marketing

  • Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, YouTube, and additional channels that may be deemed relevant
  • Write internal press releases detailing company news
  • Post company news in relevant areas (Social Media and Website etc.)
  • Liaise with external PR agencies for any external marketing and PR campaigns
  • Manage the company website ( news stories, responding to enquiries, general day to day maintenance)
  • Creating relevant content (articles, polls, videos)
  • Design and distribute email campaigns using tools such as Mailchimp
  • Identify marketing activities/campaigns that could benefit the business

Sustainable Agenda

"To drive sustainability initiatives within the organization by implementing innovative strategies, fostering a culture of environmental consciousness, and promoting responsible resource management practices.

Through collaboration with cross-functional teams, aim to reduce carbon footprint, minimize waste generation, and enhance operational efficiency while aligning with industry best practices and regulatory standards. Continuously evaluate and improve sustainability metrics, engaging stakeholders to ensure long-term environmental stewardship and social responsibility."

Required Skills & Experience

  • Experience of generating new business leads and account management
  • Achieving weekly/monthly targets
  • Proven background working in a proactive sales role – in either sport, media or hospitality
  • Strong communication and interpersonal skills at all levels both internally and externally with the ability to build and manage successful business relationships.
  • Outstanding communication, organizational skills, time management & verbal skills
  • Ability to work to tight deadlines and prioritize work in a demanding environment
  • Pro-active approach with the ability to work under one's own initiative and also in a team
  • Experience with CRM reporting
  • Must be skilled and comfortable with using MS Office – Word, Outlook, PowerPoint, Excel
  • Be a team player
  • Commercial acumen
  • Experience in managing multiple client accounts, preferably in a sponsorship or marketing environment
  • Process driven with strong analytical and research skills
  • Ability to follow key trends and apply them and integrate them into a strategic approach
  • Excellent written and oral communication skills
  • Possession of a level of gravitas with ability to confidently present business cases to senior management
  • Ability to be flexible with work duties and hours as required by the team and business
  • Good attention to detail and takes responsibility for the accuracy of their work
  • High energy; ability to remain focused on sales goals and work independently
  • Must possess a genuine desire to exceed both consumer expectations and sales
  • Driving license (desired)


  •  Essential: Equivalent to a minimum 5 GCSE grades A*-C including English and Maths
  • Desirable: Degree in relevant subject related to the business


  •  Competitive Salary + Commission on all sales
  • 25 days of annual leave + Public Holidays, rising by 1 day a year for every year employed by the company (capped at 30 days)

Sporting Group International Europe celebrate diversity and embraces equal opportunities for all. We welcome applications from all candidates regardless of age, race, disability, gender reassignment, pregnancy and maternity, sexual orientation, marriage and civil partnership, sex and religion or belief.

Reference VAC-6

Salary Competitive Salary + Commission on all sales

Location Spain

Contract Type Full time

Closing Date Apr 25, 2024

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